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Mobile Marketing - The Next Megatrend

Mobile marketing is promotional activity designed for delivery to phones, smart phones and other handheld devices, usually as a component of a multi-channel campaign.

 Some mobile marketing is similar to advertising delivered over other electronic channels such as text, graphic and voice messages. SMS messaging is currently the most common delivery channel for mobile marketing. Search engine marketing is the second-most common channel, followed by display-based campaigns.

Today the world is running at a lightning fast speed where one technology is replaced by an advanced technology every day. People crave for new and modernised ways of living their lives. Since mobile phone is the most important asset of one’s life today, the business world has come up with the idea of ‘mobile marketing’. This feature is proved as the most effective tool for marketing and the companies are making the best use of it. Text messaging, mobile internet advertising, mobile radio advertising is some of the regular way of featuring the offers of the company. This feature is especially designed for mobile phone users.

The advantage of this feature in today’s time is that it can reach everyone in any corner of the world the as cell phone is carried everywhere rather than a PC.

Almost all spheres be it political, social or economic, everyone is taking the advantage of this technology. Be it yahoo or Google every site is taking the advantage of this feature. The mobile marketing involves MMS, SMS, Location Based Services and In-Game Marketing. With the help of the MMS feature the company can send picture, videos, audio and also texts to promote their activities. SMS is the commonly used feature by the common people. The advertiser can send a text message to a group of user at one time and the user enjoys the facility of replying back with the help of codes provided by the advertising company. A location-based service is the unique way where the advertiser can track the location of the user can send him the information. This depends in the mobile network of the user. In-game marketing is becoming popular with the upward rise of the online games. This feature advertises about the games to a selected group of users.

Mobile brand channels also extend our online presence. Many advertisers use banners, background images and gadgets to customize their YouTube brand channels. Extend your brand presence to mobile users by creating a customized mobile brand channel. Accessed through, mobile channels offer the same high level of customization, including the use of gadgets. Mobile marketing has been evolving on YouTube since its first Beta launch.
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