Mobile marketing is promotional activity designed for delivery to phones, smart phones and other handheld devices, usually as a component of a multi-channel campaign.
Some mobile marketing is similar to advertising delivered over other electronic channels such as text, graphic and voice messages. SMS messaging is currently the most common delivery channel for mobile marketing. Search engine marketing is the second-most common channel, followed by display-based campaigns.
Today the world is running at a lightning fast speed where one technology...